We wanted to create a space for women to feel comfortable learning how to invest. We hope that after visiting our website, we have encouraged more women to start investing!
UK-based digital banking company Starling Bank analyzed 300 articles, and found that “women were defined as "excessive spenders" across 65% of the articles aimed at them”, and were “advised to “limit, restrict, and take better control of shopping 'splurges'.
In one study, 65% of financial articles aimed at women told them that they are "excessive spenders." They encouraged women to find bargains and coupons and control splurges. Articles aimed at men told them to dare to invest and spend to increase their power.
Refer to our resources page, where we have a list of resources for you!